About us
We’re AI-powered protection empowering people of all ages to thrive in an increasingly connected world.
“The best parental control app is the one you put to use without much hassle—and for many families, that’s Aura. Setup is refreshingly simple, and the parent dashboard makes it effortless to manage everything without feeling overwhelmed.”
“Aura Parental Control stands out by going beyond standard app tracking, offering AI-powered voice and text monitoring within video games.”
Aura has been named one of Inc.’s 5000 fastest-growing companies in 2025!
Best Identity Theft Protection Services 2024
Best Identity Theft Protection 2024
Gold Recipient for Family Friendly Apps 2024
Aura’s Family features are powered by PTPA Award Winners Kidas and Circle
“Aura stands out for its white-glove fraud resolution team that walks you through resolving any identity theft or fraud incident, its email alias generation to hide your email address, its automated child sex offender geo-alerts, all in addition to three-bureau credit monitoring alerts and monthly VantageScore access”
“Aura is a great solution for individuals or families looking for an all-encompassing solution that covers a password manager, VPN, antivirus, storage, and ID protection. All of this is done fairly easily, thanks to Aura’s user-friendly interface and clear pricing policy.”
Letter from our founder and CEO
Reimagining family online safety
When my identity was stolen over a decade ago, it was more than a personal crisis—it revealed the urgent need for stronger digital safeguards in our increasingly digital lives. That's why I created Aura: a reimagination of online safety that’s simple, comprehensive, and designed to protect you at every stage of life, leveraging Aura Intelligence (AI) so you can thrive in an increasingly connected world.
As technology reshapes our lives, Aura is dedicated to addressing the security and wellbeing risks families face, providing holistic protection for everyone—from you to your kids, to your aging parents.
— Hari Ravichandran, Founder and CEO
Hari Ravichandran, Founder and CEO
Aura by the numbers
1.6M+
Customers protected
650x
Faster fraud detection than competitors
20+
Digital Parenthood partners
Our journey
2017
Aura founded as iSubscribed
2018
iSubscribed, WndrCo, and General Catalyst acquire Intersections Inc. and Identity Guard
2019
Rebranded as Aura, uniting Intrusta and Identity Guard brands
2020
Acquired Pango, FigLeaf, and PrivacyMate
2021
Acquired parental controls leader Circle Media Labs
2022
MetLife becomes Aura’s exclusive U.S. employer distributor
2024
Aura splits into two world-class online safety companies: Aura & Point Wild (formerly known as Pango)
2025
$140 million in Series G funding & Aura online balance and wellbeing features are announced
A new approach to online safety and balance
We blend innovation, expertise, and purpose to build a balanced life online.
Areas of expertise
Set Bedtimes for weeknights and weekends. When bedtime rolls around, all devices associated with your child’s profile will automatically disconnect from the internet.
Corporate responsibility
Aura Cares empowers communities with digital safety, accessibility, advocacy and sustainability practices.
Aura Intelligence
Using Aura Intelligence (AI), we deliver predictive, personalized, and autonomous experiences.
Digital Parenthood
We’re committed to supporting parents of connected kids as they raise confident digital citizens.
Clinical research
Aura is exploring how kids' digital habits impact their mental health, physical activity, and sleep to inform habits that foster online balance.
Life at Aura
We’re a leader in family online safety, guided by five core principles that shape our service to customers, community, and employees. Discover what joining our "All-Star" team looks like.
In the news
Scary Mommy Dec 2025 - How To Do A Digital Detox As A Family.
CNBC Dec 2025 - Tariff rebate checks: How to separate facts from scams.
Axios Dec 2025 - AI companions: "The new imaginary friend" redefining children's friendships.
Vice Dec 2025 - Kids Are Using AI Chatbots for Violence.
Axios Dec 2025 - What works for managing kids' screen time.
NBC Providence Oct 2025 - Scammers trying to capitalize on government shutdown.
NPR Oct 2025 - As more teens use AI chatbots, parents and lawmakers sound the alarm about dangers.