What is Aura Cares?

Our all-in-one technology can’t create a safer world for everyone on its own—that’s why we created Aura Cares.

This initiative focuses on those most vulnerable online, recognizing that digital experiences vary greatly across different backgrounds and communities. By understanding these diverse needs, we can build more inclusive solutions.

As a leader in consumer online safety, it is our responsibility to help fill these gaps. It's why we established a strategic focus in areas we are uniquely positioned to have the greatest influence and identified activities that directly tie not only to our mission but that support Aura’s longevity and ensure we are here, advocating for consumers everywhere for many years to come.

2022 Aura Cares Report

Aura is committed to empowering people of all ages to thrive in a connected world. We're proud to share our first Corporate Social Responsibility Report, demonstrating our commitment to transparency and progress. This report highlights our achievements in ESG governance, environmental sustainability, and positive community impact as we work to create a safer digital world for all.

[Read the Report](/content/press/release/aura-among-2025-inc-5000-list "" /index.html)

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Partnership-Based Approach

We realize that our mission to empower people of all ages to thrive in an increasingly connected world will not be easy—and we know we can’t do it alone. That’s why we combine our expertise and best-in-class technology with strategic partners who understand, reach, and champion groups most at-risk of online threats, underrepresented individuals in our industry, and innovators pioneering the future of digital safety and wellbeing.

Military Family Online Safety

1 in 4 Americans will fall victim to online crime. But those odds nearly double for military families. Protecting your country should come with the burden of online crime. That’s why Aura has been working to help protect military families in their online lives since 2021.

Through our partnership with nonprofit Blue Star Families, we have delivered educational resources, virtual and in-person learning opportunities and innovative online safety tools to the men, women and families who have made sacrifices to protect our freedoms and civil liberties. Aura has also partnered with a number of military and Veteran discount marketplaces to provide the industry’s largest military discount (more than 60% off!) to active-duty service members, Veterans and their families.

Aura’s Work-To-Date

12.23

Aura & WeSalute Bring Affordable, Modern Online Safety Tools to American Heroes & Families

Expanding our work to bring modernized, technology-based tools that serve the full spectrum of military family online safety needs, Aura initiates a partnership with WeSalute to bring the industry’s largest military discount (more than 60% off!) to American heroes and their families. Aura’s family, couple and individual online safety plans are now available through the marketplace, which offers exclusive benefits and discounts for active duty, retired military, veteran, guard, reservist and family members. Get the discount.

11.23

Aura Appoints Lieutenant General Charlie Moore to Chief Military Advisor

Just in time for Veterans Day, Aura appointed Lieutenant General Charles L. Moore Jr. to the position of Chief Military Advisor. Moore, a decorated F-16 pilot who retired from the United States Air Force in 2022, joined Aura’s Advisory Board to lead the company’s military community engagement strategy at every level – from consumer outreach to government advocacy. Read More

10.23

Aura Hosts Dinner to Raise Awareness of Military Family Online Safety Crisis

Aura and Andre Rush host an intimate dinner at Amali, New York City-based restaurant with Veteran chef. The hosts invited New York-based news media, local nonprofit partners and others to hear Aura Founder and CEO speak about the cybercrisis plaguing military families.

10.23

Aura Offers Military Families One Month Free in Honor of Military Appreciation Month

In honor of Military Appreciation Month 2023, Aura expands its military discount to offer military families one month free of Aura protection plans. Read More

10.23

Aura Partners with Veteran Chef Andre Rush to Raise Awareness of Online Crime Among Military Families

Aura and Celebrity Chef Andre Rush launch campaign to spotlight the crisis of online crime plaguing the country. Together, Aura and Chef Rush encourage families to protect themselves in exchange for a chance to win tickets to the 2024 Army v. Navy football game, on December 9 at Gillette Stadium in Aura’s home state of Massachusetts. Read more.

10.23

Aura Releases Pre-Deployment Online Safety Checklist

As any military family knows, when a loved one is deployed, normal communication and connectivity can be disrupted or delayed. Unfortunately, that can mean a heightened risk to digital threats. Aura publishes a financial & online safety checklist for military families to explore before a loved one is deployed or stationed anywhere where normal connectivity may be disrupted. Download the Checklist.

Safeguarding At-Risk Communities Online

At Aura, we believe it’s our responsibility to address and reverse the increased prevalence and disproportionate toll of digital threats, especially in vulnerable communities. We seek to share our understanding of digital security, the dangers of cyber threats and tools that better protect us as we navigate an increasingly digital world - particularly among those at heightened risk of evolving threats.