# Identity-centric BYOD security

Close the last unmanaged gap—without invasive controls or complex deployment.

## An overlooked MSP opportunity: securing employee-owned devices

[Read the report](/content/reports/the-byod-opportunity-for-msps/index.html)

## Why traditional MDM falls short for BYOD

### Creates friction

MDM is problematic in environments where personal and work data coexist.

### Invades privacy

Employees don’t want IT snooping on their personal data.

### Burdens MSPs

MSPs don’t want the headache of managing invasive software.

## A better approach to BYOD security

Aura’s solution combines our award-winning consumer protection with seamless, MSP-friendly deployment—eliminating headaches by balancing device security with employee privacy.

### For MSPs

BYOD security that’s fast to deploy, easy to manage, and adopted by employees.

### For employees

Personal protection that helps keep work and everyday data safe—built with privacy in mind.

## Why MSPs choose Aura Business

-  Fast deployment

Eliminate device enrollment and policy complexity.

-  Effortless management

View everything from one lightweight console.

-  Privacy-first design

Secures without intrusive device control or tracking.

-  Identity-based protection

Help protect the person behind the device, not just the device.

-  Increase adoption and trust

Employees are more willing to enroll when their privacy is respected.‡

-  Revenue growth

Add new, high-margin protection services for clients.

[‡ols (Degirmenci et al., 2023)](https://www.tandfonline.com/doi/full/10.1080/08874417.2023.2259346?utm_source=chatgpt.com#d1e179)

## Modern BYOD security vs. legacy MDM

|  | Aura | Traditional MDM |
| --- | --- | --- |
| Security model | Identity-centric<br>(protects personal + work data) | Device-centric<br>(locks down hardware) |
| Privacy impact | Low: no visibility into personal data
or apps | High: invasive visibility into user activity |
| Deployment | Lightweight install, low-touch provisioning | Complex agent enrollment |
| Management | Simple dashboard, no constant oversight | Continuous monitoring & 
policy enforcement |
| Protection coverage | All-in-one protection — identity, passwords, PII, scams, fraud | Basic device compliance |
| User experience | Light-touch, benefits the user | Controlling, invasive |

## Resources

[Video](/content/business/msp#/index.html) **How BYOD limits MSPs’ ability to deliver true end-to-end protection**

[Video](/content/business/msp#/index.html) **How MSPs are navigating today’s BYOD workplaces**

[Infographic](/content/reports/last-unmanaged-gap/index.html) **The real BYOD threat: Identity, not devices**

## Ready to bring privacy-first BYOD security to your clients? Let's talk.